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Last Updated: Mar 27, 2025

Urbanization is rapidly increasing. Today, more than half of the world’s population lives in cities1, compared to just 30 percent in 19502. By 2050, nearly 70% of the population will call cities home.1 This unprecedented growth brings not only more residents but also higher expectations. In developed countries, interactions with private businesses have set new benchmarks for how citizens expect to engage with their governments. Modern cities are now tasked with meeting these rising expectations—enhancing quality of life, efficiently managing daily operations, and ensuring public safety. Whether living in the heart of downtown, commuting in for a day at school or work, or visiting for a big-ticket event, people want to feel safe and supported. They want to enjoy life without worry.

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