Viana™
Last Updated: June 23, 2026
Viana™ by meldCX transforms digital signage and outdoor billboards into intelligent, revenue-generating media assets using AI-driven vision analytics. Running on Intel® Core™ and Intel® Xeon® processors with OpenVINO™ toolkit at the edge, the platform captures and analyzes anonymized audience and vehicle data in real time—delivering actionable insights without compromising privacy. This enables advertisers and operators to understand engagement, optimize content dynamically, and quantify campaign performance with precision. By converting screens into adaptive, context-aware touchpoints, Viana unlocks new Retail Media Network opportunities, increases ad revenue, and proves ROI at scale. The combination of advanced edge processing and privacy-first AI ensures high-performance, low latency analytics and scalable deployment across retail and outdoor environments.
- Application Features
- Audience Insights
- Vehicle Intelligence AI
- Privacy-First Analytics
- Content Engagement Metrics
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