Entropik Emotion Detection and Analytics

Entropik's Affect Lab application enables brands to conduct consumer behavior research & measure consumer’s responses towards media content, advertisements, product design, UX/UI and other brand communication materials. Combining the emotion recognition tech and AI models, cognitive & behavioral parameters such as attention, appreciation, attentiveness, along with cognitive parameters like happiness, boredom, familiarity, etc., are captured
*Please note that member solutions are often customizable to meet the needs of individual enterprise end users.
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- Facial Expression Analysis
Facial expression analysis is a major challenge and companies were not able to understand customers' emotions with their product range. Entropik's model measures 68 major points on the face while capturing both macro and micro-emotions.